Campus Life
Pepperdine’s Finance Curriculum Prepares Students to Conquer the Financial Landscape
Pepperdine’s Finance Curriculum Prepares Students to Conquer the Financial Landscape
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Business
Community
Some California businesses struggle while others thrive during COVID-19
It is a tale of two restaurants. Lily’s Malibu thrived during the COVID-19 pandemic because of its take-out only business, while Wood Ranch BBQ in Agoura Hills struggled when dine-in and catering ceased. Just as […]
Community
How did COVID-19 impact social media marketing?
It is no surprise that social media revolutionized marketing campaigns. With the COVID-19 pandemic, companies have had to rely on social media more than ever to market themselves to stay afloat through promoting brand awareness […]
Community
Small businesses in Santa Monica are struggling to fight the virus
Vibrant sounds of game mechanics and laughter waft from the colorful scene. As the roller coaster speeds by with a woosh, a warm, churro-scented breeze dances through the salty air. The distant echo of past […]
Campus Life
Local businesses struggle to stay relevant
Malibu’s business landscape is changing and it is becoming increasingly difficult for local businesses to adapt. Following a decades-long battle to prevent chain retailers from taking over Malibu, preservation advocates and developers reached a compromise, […]