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Profiles

The Pitman Sisters: From students to TikTok creators

June 30, 2021 Tanya Yarian Comments Off on The Pitman Sisters: From students to TikTok creators

First-year Pepperdine law student Hasley Pitman, is now a TikTok sensation with her two teenage sisters after one of their dancing videos went viral during quarantine with 6 million views. They now have over 2.3 […]

Community

 How did COVID-19 impact social media marketing?

June 30, 2021 Rachel Troyer Comments Off on  How did COVID-19 impact social media marketing?

It is no surprise that social media revolutionized marketing campaigns. With the COVID-19 pandemic, companies have had to rely on social media more than ever to market themselves to stay afloat through promoting brand awareness […]

deep dive

Lax Regulations in California Make it Easy for Influencers to Share Harmful Nutrition Information

May 16, 2020 Jillian Johnson Comments Off on Lax Regulations in California Make it Easy for Influencers to Share Harmful Nutrition Information

Allana Blumberg, 20, from Toronto, Canada, in March 2019 and in July 2019, four months into food combining (Photo courtesy of Allana Blumberg) Allana Blumberg stared at her unfamiliar reflection in her wall-mounted mirror as […]

Campus Life

Social media fitness influencers are changing the motivation behind working out

May 13, 2020 Abby LaPine Comments Off on Social media fitness influencers are changing the motivation behind working out

Inspiration can strike anywhere. But fitspiration, which is primarily delivered via fitness influencers on social media, is changing the way people eat, live and workout. Social media fitness influencers, while inspiring fitness, can also foster […]

Social media  influencers shape students’ wellness habit

April 30, 2019 Courtney Dodd Comments Off on Social media  influencers shape students’ wellness habit

Popular wellness guru and influencer Dr. Mona Vand starts her day at 6 a.m. by turning on her essential oil diffuser.  The aroma of lavender and peppermint calm her as she makes her daily  “detox […]

Campus Life

Social media influencing has become a booming occupation for students

April 30, 2019 Abby Hunt Comments Off on Social media influencing has become a booming occupation for students

Most college students spend more time than they should scrolling through Instagram each day. But some Pepperdine students have figured out how to turn that time into money. As personal branding has become a staple […]

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